Designed the complete visual identity for Hora Libre, a record label based in Argentina with international distribution by Voyage Italy | Berlin. The project encompassed logo creation, typography selection, color palette development, and branding guidelines to establish a cohesive and modern aesthetic. Additionally, developed a comprehensive design system for their vinyl records, ensuring a consistent and recognizable visual language across all releases. This system balanced adaptability for diverse artistic projects while maintaining the label’s core identity, strengthening its presence in both local and global markets.